With most online marketing campaigns, companies miss the opportunity with a consumer which land on their website but then for some reason they then move on to another within their Organic Search results.
Site retargeting will give you another chance to reach that prospects who is looking for your products or services in a specific geographic location by retargeted them with your display ads. It begins when your prospect use your keywords to search for your services either on a search engine or on a website and then it fires off your display ads just at the right time and greatly increase the chance of them returning back to your site,
A company’s search marketing and site retargeting campaign is a great supplement to your SEO and Social Media efforts, this strategy will keep you ahead from your competitors and move to the next level.
