What is Programmatic Advertising?
Programmatic advertising is the automated process of buying and selling ad inventory through an exchange and connecting advertisers to publishers. This process uses artificial intelligence technologies and real-time bidding for inventory across mobile, display, video and social channels – even making its way into television.
Programmatic Media Buying
Render Advertising’s DSP uses Artificial intelligence technologies that have algorithms that analyze a visitor’s behavior allowing for real time campaign optimizations towards an audience more likely to convert. Render Advertisings has the Programmatic ability to gather this audience data to then target more precisely, whether it’s from 1st party or from a 3rd party data provider.
Programmatic media buying includes the use of a Render Advertising DSPs and DMPs. The DSP, (demand side platforms) which facilitates the process of buying ad inventory on the open market, provides the ability to reach your target audience due to the integration of DMPs (data management platforms). DMPs collect and analyze a substantial amount of cookie data to then allow the Render Advertising to make more informed decisions of whom their target audience may be.
